The fight to be your service provider for identity theft protection has heated up as both TrustedId and Identity Guard have improved their offer. Though LifeLock continues to sign up the strong majority of consumers looking for identity protection these new promotions should have quite a few people checking out the competition.
Identity Guard’s Total Service Protection previously had two very effective offers, one that offered the second month for free and another that included Zone Alarm’s Internet Security Suite which sells annually for about $50. Identity Guard is now including Zone Alarm in all Total Service Protection promotions and to match LifeLock if offering the first 30 days free. This is a great offer for those who prefer credit monitoring to fraud alerts, and Identity Guard’s database scanning and internet protection leaves them in a class of their own when compared to other credit monitoring services.
TrustedID has also improved their offer considerably by lowering their prices and putting together a family identity protection package. The new price of $99 per year puts them in the same range as LifeLock and the LoudSiren Debix team. They also put together a package deal for families offering identity protection to all family members who live at the same residence for $190 annually. This can save a large family quite a bit of money. TrustedID will also include grandparents who are living with you in the package and for any family with three adults this is by far the best offer on the market. These moves have strengthened TrustedID’s offer considerably and we expect the new promotion will result in a lot of new customers.
In the last few years identity theft has left a staggering number of victims in its wake and has taken a huge bite out of the American economy with estimates at about $50 billion per year. This will not change quickly as consumers are generally slow to adapt to threats they face especially when it involves their time and money. We do expect to see a decline in the instances and cost of identity theft as more Americans become aware of this horrible crime and decide to take action in terms of protecting themselves and their loved ones. As identity protection companies compete to be your service provider, by strengthening their products and lowering their price, more Americans will avail themselves of their services and the economy and indeed the lives of all Americans will improve as identity theft is reduced drastically.
For more information on any of these companies or the credit protection services they provide please view our identity protection comparison chart.