LifeLock won The International Business Award, called the Stevie Awards for best radio campaign of 2008. They were also a finalist for six other categories including: Best New Company, Best Overall Company, Best New Product, Best Print Ad (magazine and newspaper) and Best TV Ad. Companies compete for the Stevie Award from all over the world with entries received from over 30 countries in 2008.
LifeLock is no stranger to awards having previously won multiple Red Herring Awards and numerous American Business Awards. Their marketing campaign has been so effective that they have signed up close to 1.5 million customers in the last few years. No competitor has come close to this level of success. Todd Davis, CEO of Lifelock explained why he shows his Social Security number in print and on T.V.
“We want consumers to know that their personal information may already be out there. I give out my social security number in LifeLock’s marketing campaigns, to show consumers that I have taken the proactive steps to protect my identity.”
The Stevie Awards are judged by independent worldwide volunteers, who select the finalists, and by The International Business Awards Distinguished Judges Board who picks the winner.
Our congratulations to LifeLock for another prestigious award.
If you are interested in their identity protection services please visit our home page to compare LifeLock to TrustedID.