Here’s more proof that identity theft is still a big topic in the news. LifeLock recently made its second appearance in prime time TV, on an episode of the Celebrity Apprentice. Its first appearance occurred last year on the same show. On this year’s episode, the contestants were tasked with promoting a bundled product that includes both a year of LifeLock service and Norton 360, a computer security product.
Janice Chaffin of Norton told CNN Money, “Working with a reality show … is a great way to educate consumers. Todd Davis, the CEO of LifeLock added, “This episode is the perfect outlet to demonstrate to viewers how to protect their good name.†It’s hoped that viewers were able to pick up some tips to help protect themselves in the future.
The reason it’s so important is that there are still 10 million victims of identity theft each year in this country – even though people are better educated than in the past. Part of the reason is because thieves are getting more sophisticated, but part of it is that a lot of individuals, and we’re talking 100’s of thousands, are still pretty careless with their personal information.
While they may not write all of their sensitive details on a card and hand them directly to a thief, they aren’t shredding sensitive mail, keeping watch on their laptops or locking them when they’re not using them or being careful what websites they visit. If they were, things would not be so easy for identity thieves, and they may have to find themselves legitimate employment.
Even if you know all of the tips and tricks you can use to protect your information, there may be one thing you haven’t thought about before or maybe many and there are certainly things you can’t do that LifeLock identity theft protection can. While LifeLock is consistently rated as one of the best available, there are literally dozens more, with varying degrees of protection for their clients. We only include the best identity protection options at Identity Theft Labs so you can rest assured regardless of who you choose.
You can find out more about LifeLock and Norton software on their respective websites. You can purchase the product featured on the show at your local Best Buy electronics store. If you happened to miss the episode, you can check it out online at nbc.com. If it’s not available yet, it should be in the next few days. There is no charge to view it, but your machine will have to be compatible with a video and sound player.
Keep in mind that the Norton bundle is LifeLock’s Basic Service. If you want better protection you can read our review on LifeLock Ultimate Plus. It is simply the best protection on the market right now.