Todd Davis, CEO of LifeLock, has come out swinging in the last week or so responding to and refuting allegations that have been made against his identity theft company and his own identity. Plagued by recent bad publicity, due to a class action lawsuit that caught the media’s attention, Lifelock decided it was time to provide some much needed perspective and answers to some overblown and incorrect statements. Davis said
“It is shocking that completely untrue statements about our company, the protection we provide and my personal identity are being repeated from a lawyer looking to create a case that clearly is not in the best interest of consumers.â€
To answer the question does LifeLock really work, Davis pointed out that the FTC states that approximately 3% of Americans are victims of identity theft each year and given LifeLocks one million customers there should be 30,000 members who become a victim each year. Davis goes on to state that only 105 clients have been the victim of identity theft and that each person was covered under the Lifelock service guarantee.
Responding to claims his social security number has been used at least 20 times to obtain drivers licenses and other credit, Davis explained,
“These claims are completely untrue and reflect total inexperience and lack of understanding of how credit files and identities work. While there have been more than 100 attempts to use my identity information, none of these recorded in the credit files resulted in any loss for me. However, a check cashing company failed to properly follow procedures and verify the identity of a thief in 2007, resulting in a person being able to cash a check for $500. Let’s be clear, there is currently no form of identity protection that would prevent this from happening, but this is why Life Lock serves such an important protection for consumers. The LifeLock guarantee served me as it serves all LifeLock members, what identity theft Life Lock can’t prevent, it will fix at LifeLock’s expense up to one million dollars.â€
Davis also responded to the class action lawsuit shedding some light on Lifelocks success and dispelling myths that it is a large number of customers that are unhappy.
“As of today, there have been only four individuals out of over one million LifeLock members who have alleged they are dissatisfied with LifeLock as part of class action lawsuits. However, none of these individuals appear dissatisfied enough to cancel their service or even ask for a refund. We have done an excellent job of serving all our members and even those four people must agree.”
We think Todd Davis not only answered the bell but that he scored a knockout. His comments not only respond to the lawsuits but also alleviate concerns that potential Lifelock customers may have had after hearing the negative press surrounding this leading identity protection company. We invite you to learn more about their services by reading Identity Theft Labs full Lifelock review.