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Identity Theft Labs

LifeLock

LifeLock News and reports on LifeLock’s Services

LifeLock Enters Strategic Alliance With US Airways

LifeLock, the leading providers of identity theft protection, announced they signed US Airways as a partner to promote their service as a benefit to their members. LifeLock CEO Todd Davis made the announcement. The strategic alliance offers US Airways Dividend Mile Members 1000 Dividend Miles and a 10% LifeLock discount to enroll in their identity protection service.

“Whether you spend a great deal of time traveling or staying at home, identity theft can be crippling,” said Davis. “This partnership with US Airways shows the airline’s commitment to ensuring that their customers’ personal information is kept safe.”

The strategic alliance offers US Airways Dividend Mile Members 1000 Dividend Miles and a 10% discount to enroll in LifeLock’s identity theft protection service.

The safety and satisfaction of our customers is a top priority for our airline,” said Fernand Fernandez, director, customer loyalty and marketing programs with US Airways. “As we continue to expand the benefits offered within our Dividend Miles Program, protecting our customers from the growing threat of identity theft is very important to us. LifeLock is a simple and effective preventative tool. Our Dividend Miles Members will appreciate this added security element.”

LifeLock has continued its success in aligning with other companies who have loyalty and membership benefit services. They already have similar alliances with numerous AAA agencies. It is a win – win situation for both parties as LifeLock cements its position as the leading identity protection company and the companies they sign up provide a benefit to their customer that many will be interested in.

Identity Theft Labs also offers a LifeLock discount that includes membership at $99 per year, every year, plus the first 30 days free. This brings your first year membership price down to $90.75. You can also choose to enroll at $9 per month but this, of course, brings the yearly cost to $108 with the first year costing $109. Whatever you choose it is a great way to protect your identity.

LifeLock Partners with AAA Tidewater Virginia

Lifelock continues to use its market leading identity protection services to partner with AAA memberships. Yesterday they announced a partnership with AAA Tidewater Virginia bringing their total AAA partnerships to over one dozen. AAA members can now enroll in the LifeLock service at a discounted rate from LifeLocks regular price of $110 per year or $10 per month.

“Identity theft can strike anyone, anywhere, and we think it is important to offer our members and employees protection,” said Joni Girardin, Director of Financial Services for AAA Tidewater Virginia. “We admire LifeLock’s commitment to educating the public on this growing threat, and are excited to partner with a company that offers its members premier services. LifeLock will give AAA families in Tidewater Virginia the tools they need to protect their identities and good names.”

A LifeLock press release noted that identity theft has become the number one crime in America ahead of drug trafficking and cited the U.S. Department of Justice as the source. Of particular note for Virginia residents is that credit card fraud is responsible for 26% of all identity theft cases in the State. LifeLock, like some other identity protection companies, places and renews fraud alerts to protect its members from new account fraud. They also remove consumers from junk mail lists which not only saves our trees but also puts and end to all those pre-approved credit offers that identity thieves like to steal.

LifeLocks other services include WalletLock which works to cancel and replace your ID if it is lost or stolen, eRecon which scans illegal black market internet sites to ensure your private information is not being sold illegally and TrueAddress which notifies you if a change of address has been filed. LifeLock backs their service with a $1 million total service guarantee.

Click here to read our review of LifeLock

LifeLock Wins International Business Award

LifeLock won The International Business Award, called the Stevie Awards for best radio campaign of 2008. They were also a finalist for six other categories including: Best New Company, Best Overall Company, Best New Product, Best Print Ad (magazine and newspaper) and Best TV Ad. Companies compete for the Stevie Award from all over the world with entries received from over 30 countries in 2008.

LifeLock is no stranger to awards having previously won multiple Red Herring Awards and numerous American Business Awards. Their marketing campaign has been so effective that they have signed up close to 1.5 million customers in the last few years. No competitor has come close to this level of success. Todd Davis, CEO of Lifelock explained why he shows his Social Security number in print and on T.V.

“We want consumers to know that their personal information may already be out there. I give out my social security number in LifeLock’s marketing campaigns, to show consumers that I have taken the proactive steps to protect my identity.”

The Stevie Awards are judged by independent worldwide volunteers, who select the finalists, and by The International Business Awards Distinguished Judges Board who picks the winner.

Our congratulations to LifeLock for another prestigious award.

If you are interested in their identity protection services please visit our home page to compare LifeLock to TrustedID.

LifeLock CEO Todd Davis Answers the Bell

Todd Davis, CEO of LifeLock, has come out swinging in the last week or so responding to and refuting allegations that have been made against his identity theft company and his own identity. Plagued by recent bad publicity, due to a class action lawsuit that caught the media’s attention, Lifelock decided it was time to provide some much needed perspective and answers to some overblown and incorrect statements. Davis said

“It is shocking that completely untrue statements about our company, the protection we provide and my personal identity are being repeated from a lawyer looking to create a case that clearly is not in the best interest of consumers.”

To answer the question does LifeLock really work, Davis pointed out that the FTC states that approximately 3% of Americans are victims of identity theft each year and given LifeLocks one million customers there should be 30,000 members who become a victim each year. Davis goes on to state that only 105 clients have been the victim of identity theft and that each person was covered under the Lifelock service guarantee.

Responding to claims his social security number has been used at least 20 times to obtain drivers licenses and other credit, Davis explained,

“These claims are completely untrue and reflect total inexperience and lack of understanding of how credit files and identities work. While there have been more than 100 attempts to use my identity information, none of these recorded in the credit files resulted in any loss for me. However, a check cashing company failed to properly follow procedures and verify the identity of a thief in 2007, resulting in a person being able to cash a check for $500. Let’s be clear, there is currently no form of identity protection that would prevent this from happening, but this is why Life Lock serves such an important protection for consumers. The LifeLock guarantee served me as it serves all LifeLock members, what identity theft Life Lock can’t prevent, it will fix at LifeLock’s expense up to one million dollars.”

Davis also responded to the class action lawsuit shedding some light on Lifelocks success and dispelling myths that it is a large number of customers that are unhappy.

“As of today, there have been only four individuals out of over one million LifeLock members who have alleged they are dissatisfied with LifeLock as part of class action lawsuits. However, none of these individuals appear dissatisfied enough to cancel their service or even ask for a refund. We have done an excellent job of serving all our members and even those four people must agree.”

We think Todd Davis not only answered the bell but that he scored a knockout. His comments not only respond to the lawsuits but also alleviate concerns that potential Lifelock customers may have had after hearing the negative press surrounding this leading identity protection company. We invite you to learn more about their services by reading Identity Theft Labs full Lifelock review.

LifeLock Adds Google CFO to Board

LifeLock continues to strengthen its market position. LifeLock announced this week that George Reyes, Senior Vice President and Chief Financial Officer (CFO) of Google has joined their Board of Directors. Reyes will be a welcome addition to LifeLock’s existing six-person board assisting in the strategic growth of this industry leader.

George Reyes brings a wealth of experience to his new post. He was instrumental in the negotiation of Google’s innovative IPO. In addition, Reyes has held positions with ONI Systems and Sun Microsystems and is currently a director of Symantec Corporation.

LifeLock’s CEO Todd Davis voiced his delight in the addition of George Reyes to the board earlier this week. “George brings a wealth of experience, expertise and success that is recognized worldwide. I am certain that he can help lead our company to new heights” said Davis. Reyes returned his sentiment when announcing his own pleasure in joining LifeLock. “Todd Davis and his team have done a tremendous job at driving this business to its current level of performance and establishing LifeLock as the leader in this industry” said Reyes.

As the pinnacle in identity theft protection LifeLock offers a wealth of services to the market. In addition to the proactive identity theft protection measures provided, members are entitled to LifeLock’s WalletLockâ„¢, eReconâ„¢ and TrueAddressâ„¢ services. The latter two are brand new and are very valuable in protecting one’s identity and good name.

Learn more about their service by reading our Lifelock review.