The red flags are coming … and soon! No Really. These are those oft-discussed Red Flag Identity Theft Rules that were initially designed to go into effect in May 2009 then August then November. The date of enforcement was then bumped back to June 1, 2010 both so that organizations had more time to comply and so that people involved with writing the policies could sort out any ambiguities in the language of the regulations. Well, guess what? You got it. The red flag rules were bumped back again with the new compliance date being December 31, 2010.
If you’re not sure what these regulations are and how they affect you, here is the basic gist:
*Red flags, according to the Federal Trade Commission, are defined as “a pattern, practice or specific activity that indicates the possible existence of identity theft.â€
*Organizations that deal with sensitive personal information must have a plan in place to deal with these red flags.
*Said plan must include a policy for identifying these red flags and a procedural response.
*The policy must also contain a clause on how to monitor changes, such as new threats that were not present before, like new kinds of identity scams.
Companies subject to these regulations could face severe fines for noncompliance if their disregard leads to an identity theft incident. Just some of the institutions that must pay extra close attention to these regulations are:
*Banks, credit unions and other financial institutions
*Hospitals, health insurance companies and other medical organizations that store personal data
*Commerce companies that store credit information, such as car dealers and real estate agencies
*Any company that keeps sensitive personal data on file for record-keeping or billing purposes
It may seem that these regulations have no real affect on consumers. However, it is exactly the consumer that they were designed to benefit. The hope is that with more streamlined rules in place there will be fewer data breaches and other unintended leaks of company data to identity thieves and others with criminal intentions. While many companies already have robust identity theft prevention policies in place, the red flags are supposed to give a not so gentle push to those that continue to fall behind in this area. Consumers with questions about these rules can contact the Federal Trade Commission to get more information.
One thing to keep in mind is that these regulations can help keep your information safe, but that does not mean that the risk of identity theft isn’t still very real. First of all, there are organizations that are not going to be careful enough no matter how many fines are levied against them. Second of all, a breach is only one way for sensitive data to get out. There are still dozens more.
After all, there have to be a lot of ways … and a lot of identity thieves, for over nine million Americans to become the target of these fraudsters every year. If each American family took the time to watch their credit, shred sensitive documents and buy identity theft protection, this would do more to shrink this number than any laws on the books.