LifeLock just hit another home run receiving $25 million in funding from prestigious firm Goldman Sachs Group Inc. With a rapidly growing customer base and great financial backing LifeLock is poised to continue their domination of the credit fraud and identity theft protection market. Unlike their main competitors LoudSiren and Trusted Id who have advertised little, LifeLock knew how to market their product from the beginning and used traditional media to draw attention to themselves.
This new funding is not only a huge vote of confidence in the company but also in their very successful marketing efforts. Its like they say presence builds presence and Lifelock’s presence just keeps getting stronger. Need proof, how many Americans can say they haven’t heard of LifeLock CEO Todd Davis or that guy who advertises his Social Insurance Number. Not many, and this is what has given LifeLock their dominating market share.
LifeLock is based in Tempe, Arizona and is one of the fastest growing companies in the world and recent recipients of the Red Herring Top 100 Global Award given to the top 100 startup companies. LifeLock places fraud alerts on your credit file preventing identity thieves from opening new accounts or making changes to your existing accounts. They back their service with a million dollar guarantee that promises to fix any problems if they occur. They also released recently a new value added service called WalletLock. If you ever lose your wallet or ID one call to LifeLock will free you of the burden of canceling and replacing your credit cards and identification. LifeLock will fill out all necessary paperwork as well. Wallet Lock won’t get much appreciation until you need it and become very thankful for the service.
Consumers wanting to learn more about LifeLock can read a full LifeLock review from Identity Theft Labs or can read our previous blog posts on LifeLock for more general news.