Those of you visiting LifeLock.com or seeing a recent television commercial recently may have noticed LifeLock’s new marketing campaign featuring LockMan. LockMan appears strong, secure and ready to protect your identity and though he certainly won’t have the popularity of Ronald McDonald he has re-invigorated LifeLocks marketing which had grown stale with the FTC ordered banishment of their old marketing campaign featuring CEO Todd Davis.
LifeLock, the industry leader in identity theft protection, has also refreshed their website and launched several other programs namely LifeLock Command Center and LifeLock Credit Score Manager. Command Center has been out for quite sometime and includes all benefits of LifeLocks regular service with the addition of enhanced credit protection and protection from other types of identity theft. See our in-depth review for further details.
LifeLock Credit Score Manager launched fairly recently and is an add-on to either the regular LifeLock service or Command Center for $148.50 per year. It includes:
* Daily Tri-Bureau Credit Monitoring
* Monthly Credit Score Updates
* Annual Tri-Bureau Credit Reports
* Annual Tri-Bureau Credit Scores
* 24/7 Credit Dispute Assistance
A new logo and icon, redesigned website, new commercials, new services and products. LifeLock certainly hasn’t stood still, in fact, they continue to innovate and create…. doing all they can to reach new customers and protect them from America’s fastest growing crime, identity theft. I guess that’s what market leaders do and with millions of customers LifeLock certainly is the market leader for identity theft protection. Kudos to them.